Creating digital assets that increase engagement to our website. Analyzing marketing performance data to see what our consumers prefers when they visit coleman.com through A/B testing on site components, emails, and paid social ads.
Role: Digital Design | HTML | SFRA
Team: Jenny Ha | Senior Designer | Copy Team | Merchandising
Homepage Monthly Refresh
Monthly Emails:
While working alongside the marketing, social and copywriting teams, I designed the email campaigns, performed A/B testing and react to the data from the tests. A/B testing helps determine what design is working and what the consumers are interacting with on the emails.
GEAR DROP:
For organic social, Facebook and Instagram. This focuses on new product releases and entice consumers to check out coleman.com
Video Edits
Learned and obtained knowledge on video editing in Adobe Premier Pro to showcase on upcoming homepage refresh.