Coleman launched a product line that targets the outdoor enthusiasts, people who love to spend their time outdoors. My role as a digital designer was to highlight the new landing page experience with visuals, product features, videos that are on brand.
Role:
UI Design
UX Design
Visual Design
Team:
Jenny Ha & Lead Designer
Copy Team
Merchandising Team
Goal:
Our top priority for the Peak1 Collection landing page is to drive awareness to maximize reach to aspirational consumer targets and drive engagement or clicks to learn more on coleman.com. We want to emotionally connect to our target audience through video, key visuals that tell the story of this product collection.
Design Challenge:
How might we build a design system that educates our consumers effectively when there are various different products in this collection?
Design Solutions:
The design lead and I created a hotspot component dedicated to the tent products where the consumer can shop right away if they knew what they were looking for and a “Explore the Tents” component that educates our consumer about the tents.
Also included a component where we showcase the peak1 stove with a video, strong imagery and typography.
