Hanna Andersson has a web page dedicated to family matching pajamas. My role as a digital designer was to create a case study to redesign the landing page to increase engagement and efficiency in highlighting the visuals, and products.
Role: UX Research | UX Design | UI Design
Team: Jenny Ha & Senior UX Designer | Copy Team | Illustrator
Original:
GOAL:
The priority for this case study was to redesign and reorganize the long scroll of the web page that showcases all the family matching pajama products to make it more efficient and user friendly for the consumers.
DESIGN CHALLENGE:
There was over 30 individual products within this product category (Family Matching Pajamas). How would we reorganize this to be more interactive and engaging so it will not be a long scroll for the user?
DESIGN SOLUTIONS:
Reorganize the products and group them in to themes.
Create interactive carousels where each one focuses on a specific theme; allowing the user to scroll through the products and shop each product individually or shop all.
