For the holiday of 2021, we launched a holiday gift guide experience that helps our consumers shop for people who are outdoor enthusiasts to people who are more casual on outdoor outings. My role involves creating an interactive landing page that helps consumer find gifts they would like to purchase base on personas.
Role: UI Design | Visual Design | Web Design
Team: Jenny Ha | Copy Team | Merchandising
GOAL:
Our main priority for the Gift Guide landing page is to drive awareness and engagement to coleman.com for our consumer to shop for different outdoor adventurists.
DESIGN CHALLENGE:
How may we build a design system that effectively showcase our products for consumers who are shopping for gifts
DESIGN SOLUTIONS:
Utilizing a new component called the Anchor Nav component with key visuals and product silos
