Coleman
My Roles: Digital Design
Homepage Refresh
Email campaigns
While working alongside the marketing, social and copywriting teams, I designed the email campaigns, performed A/B testing and react to the data from the tests. A/B testing helps determine what design is working and what the consumers are interacting with on the emails.
Gear Drop
For organic social, Facebook and Instagram. This focuses on new product releases and entice consumers to check out coleman.com
Holiday landing page
Designing a holiday gift guide that lives on coleman.com while using SFRA (SalesForce) anchor navigation component. The navigation menu at the top will follow as you scroll down the page. When one of the links in the menu is clicked, it will take you down to the section on this landing page.
The Peak1 Landing Page
Designing a landing page for the new product collection called Peak1 in order to educated and inspire consumers about this new launch. To elevate the Coleman brand and shift the brand into the more premium, up-the-mountain space, targeting those consumers who are more avid outdoorsmen/women. Creating an experience that is educates the consumer about the products, have an option to easily add products to cart and drive awareness to the brand.