Hanna Andersson has a web page dedicated to family matching pajamas. My role as a digital designer was to create a case study to redesign the landing page to increase engagement and efficiency in highlighting the visuals, and products.
Roles: Digital Design | Animation | Prototype
Team: Jenny Ha | Copy Team | Merchandising Team
Homepage Monthly Refresh:
Monthly Email Campaigns:
I designed the email layouts to be cleaner and more organized. While also collaborating with the email marketer and following feedback, this resulted in increases in click through and conversion rates. We also leverage data from A/B testing to improve the email designs further.
Animation:
I created various gifs that was used to elevate the design in emails and social media.
