This is a partnership between Hanna Andersson and Disney’s The Mandalorian. It is a campaign to advertise the upcoming products and to get customers to signup for early access and promote the products on our organic social media
Roles: Digital Design | Animation | Web Design
Teams: Jenny Ha | Copy Team | Merchandising Team | Social Media Team
Facebook and Instagram Organic Social
Animation - 1080x1080 & 1080x1920
Initial Email Sign Up Landing PAge
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Email campaign:
Results:
Increased traction and excitement from customers through out social media
All 2000 units were sold out on the product launch week with customers asking for a restock
Initial email open rates was a record high (28% rate) with over 300 orders placed.
Numerous media outlets including fatherly.com, yahoo.com, popsugar.com, showcased our baby Yoda PJs which ranged from 1-3 million impressions.